Your margin is made on the phone — and spent on the paperwork.

You run a freight brokerage in central Ohio — the middle of a national logistics corridor, Rickenbacker to I-70/I-71. Every load you cover drags the same tail behind it: the carrier packet to collect, the BOL to chase, the shipper asking where the truck is. Industry research puts brokerage admin around seventy percent of team time — the heaviest of any business type I've researched. Most of it can be absorbed by automation set up inside your own systems, and your customers notice nothing but faster answers.

Where the hours hide in a brokerage

Three places, nearly every shop: carrier onboarding — packets, agreements, and insurance docs collected by email one attachment at a time; BOLs and PODs chased after delivery so the invoice can finally go out; and status updates answered call by call, all day, for loads that are moving exactly as planned. None of it needs your best broker on the phone — it needs a process with a human checkpoint.

The rule I work by: automate the process, never possess the data

Everything I recommend runs inside your systems and your logins — your TMS, your email, your accounting. I configure; I never host, store, or export shipper or carrier data, and demos use synthetic loads only. Your carrier relationships and your customer list stay exactly where they are: with you.

The fix that pays first: proactive status

Most check calls exist because nobody told the shipper the load picked up. A simple automation that sends an update at each milestone — booked, dispatched, picked up, delivered, POD in — answers the question before the phone rings. That is usually recommendation #1, and it costs almost nothing to run.

What the free review looks like

One hour, evenings or weekends — around dispatch hours. You talk through how a load actually moves, quote to paid invoice. You leave with a one-page plan: the three fixes ranked by payoff, what each saves and costs, one you can do yourself that week for free, and at least one thing I'd tell you to skip. See a sample review →

Ten free review slots over the next few weeks. When they're gone, they're gone.

Claim a free review

Columbus-based, calls on your schedule. Phone-first shop? Call me — I answer.

Claim a free review

One hour, evenings or weekends. I read everything and reply within two days.

Almost there.

I'll reply within two days from [email protected]. Talk soon.

Answer a few quick questions

About three minutes. Your slot is confirmed once these are in — I'm only running ten of these, so the questions are how I make each one count.